Wednesday 11 November 2015

DC: Institutional Context- It Follows


It Follows is a 2014 American supernatural Horror film written and directed by David Robert Mitchell and starring Maika Monroe. The plot follows a girl pursued by a supernatural entity after a sexual encounter.
Production:


  • Producer: Rebecca Green, Laura Smith
  • Production Company: Animal Kingdom, Northern Lights Films
  • Director: David Robert Mitchell
  • Target Audience: 18-34 Males (18+ certificate/ Horror audience)
  • Budget: $2,000,000 (estimated)
  • Location: Detroit, Michigan USA
  • Notable stars: Maika Monroe 
  • Release date 27 March 2015
  • Visual Effects: Prosthetics (Used to portray gore during killing scenes), Pyrotechnics (Fire frequently used), CGI (Computer generated lightning during films finale against antagonist)
  • Box Office:  $19.1 million


Distribution:
  • Distributor: RADiUS-TWC (a studio division of the Weinstein Company)
  • Marketing: 
  1. Trailers (Shown above): A Television/ Internet trailer gives brief summary of plot using a variety of clips from the film
  2. Posters/Billboards: Several posters were produced for the film. The posters featured several of the characters in the film, for example the main protagonist, and all featured the films tag 'It doesn't think. It doesn't feel. It doesn't give up.' These posters were featured outside of cinemas showing the film and placed around larger cities in the USA.
  • Notes: 
  • It follows was first featured at the Cannes film festival (2014)
  • Received a successful limited release on March 13 2014
  • Received a wide release to more cinemas on march 27 2014

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